Courses  in 

Practical  Journalism 

Reporting,  Editing,  Advertising, 
Administration,  Printing 
and  Allied  Subjects 


OFFERED  BY  THE 

DEPARTMENT  OF  JOURNALISM 

IN  THE 

UNIVERSITY  OF  KANSAS 

LAWRENCE 

111! 


University  of 
Illinois  Library 
at  Urbana-Champa 
Oak  Street 


/ 


University  of 
Illinois  Library 
Urbana -Champaign 
Oak  Street 


THE  REPORTER 

From  Collier’s  Weekly 

Tugged  by  some  centripetal  force  to  wher- 
ever there  is  a clash  of  human  passions,  he 
is  always  “on  the  spot.”  Unlike  his 
brother,  the  novelist,  who  fashions  out  of 
the  furnace  of  his  mind  at  painstaking  in- 
tervals some  finely  modeled  bit  of  porce- 
lain, the  furnace  of  this  man’s  soul  is  al- 
ways at  full  draft.  Into  it  is  flung  day  by 
day  all  the  inflammable  stuff  of  life — 
the  mixed  ingredients  of  heroism,  murder, 
revolution,  passionate  love.  And  steadily, 
inexorable,  it  is  poured  out  again,  uncrit- 
ical of  itself,  slag  and  ore,  half  drivel  and 
half  literature.  The  recompense  he  works 
for  is  to  have  his  fellows  workers  say 
“Good  story.”  His  only  critic  is  “the 
desk.”  To-day,  yesterday’s  “good  story”  is 
lighting  the  morning  fire  in  a thousand 
tenements.  Anonymity,  which  guards  him 
from  self-consciousness,  stands  also  mock- 
ingly between  him  and  fame.  He  snatches 
his  friendships  like  his  meals,  as  stokers 
must  strike  up  their  friendships  between 
shifts  when  the  Mauretania  is  “out  for  a 
record.”  Yet  there  is  no  freemasonry  like 
this.  From  behind  the  scenes  he  makes 
the  puppets  of  the  world’s  stage  dance  for 
us.  But  we  can  suspect  his  smile,  as  he 
surveys  our  antics,  to  be  something  be- 
tween pity  and  contempt. 


SCOPE  AND  EQUIPMENT 

Men  and  women  intending  to  enter  newspaper  work  as  a pro- 
fession or  as  a stepping-stone  to  higher  literary  endeavor  are  given 
in  the  Department  of  Journalism  the  opportunity  for  that  special- 
ized training  which  has  long  been  accorded  other  professions. 
The  department  offers  technical  courses  in  the  Sophomore,  Junior 
and  Senior  years,  makes  requirements  as  to  preparatory  courses 
in  the  Freshman  year,  and  recommends  supplementary  courses  to 
be  pursued  during  the  four  years. 

The  aim  of  the  department  is  to  bridge  over  the  two  extremes  in 
education — the  German  conception  of  specialization  and  the  Eng- 
lish idea  of  culture.  Three-fourths  of  the  student’s  time  will  be 
given  up  to  purely  liberal  arts  courses — history,  English,  political 
science,  philosophy  and  psychology — yet  the  journalism  courses 
will  send  him  out  with  a profession.  This  appeals  to  high  school 
graduates  who  wish  for  more  culture,  but  who  feel  that  they  must 
choose  their  vocation  at  once  and  begin  specialization,  thus  sacri- 
ficing breadth  for  strength. 

The  University  Daily  Kansan , published  by  the  students  of  the 
University,  while  it  is  in  no  way  under  the  control  of  the  depart- 
ment faculty,  affords  every  opportunity  for  students  to  put  the 
theory  of  the  classroom  into  practice.  From  reporter  to  editor-in- 
chief,  the  student  learns  at  first  hand  the  organization  of  the  news- 
paper office,  becomes  familiar  with  the  mechanical,  economic  and 
ethical  problems,  and  acquires  speed  and  accuracy  in  reportorial 
work  and  editorial  supervision.  Instruction  in  business  manage- 
ment, particularly  the  science  of  cost  finding,  is  emphasized,  the 
department  believing  that  editorial  efficiency,  in  the  Kansas  field 
at  least,  is  vitally  dependent  upon  a practical  understanding  of 
modern  publishing  problems. 


The  newspaper  is  an  ever  unfold- 
ing encyclopedia;  an  unbound  book 
forever  issuing;  never  finished  and 
always  new'.  Did  you  ever  stop  to 
think  that  millions  have  no  litera 
ture,  no  school  and  almost  no  pul- 
pit but  the  press?  Not  one  man 
in  ten  reads  books,  but  every  one 
of  us  except  the  very  helpless  poor 
satiates  himself  every  day  with 
the  paper.  It  is  parent,  school, 
college,  theater,  pulpit,  example, 
counsellor,  all  in  one.  Every  drop 
of  our  blood  is  colored  by  it. — 
Henry  Ward  Beecher. 


Department  of  Journalism 


The  laboratory  of  the  department  has  all  the  facilities  that  go 
to  make  up  a modern  “back  office.”  It  is  equipped  with  type- 
setting machines,  a linotype  and  a monotype,  a complete  com- 
posing room,  a book  and  newspaper  press,  and  a battery  of  jobbers. 
An  engraving  plant  and  bindery  will  be  installed  as  soon  as  possi- 
ble. 

Thirty-six  metropolitan  dailies,  representing  the  great  news- 
paper personalities  of  the  world,  are  received,  together  with  the 
leading  national  weeklies  and  magazines.  Five  hundred  Kansas 
papers  also  reach  the  laboratory  regularly.  These  current  peri- 
odicals are  the  text  books  of  the  various  classes. 

Newspaper  publishers  and  writers  appear  regularly  as  lecturers 
before  classes.  Experts  in  advertising,  circulation  management  and 
business  management  give  single  lectures  or  short  lecture  courses. 

Credits  received  from  the  Department  of  Journalism  are  accept- 
ed towards  making  up  the  student’s  total  of  120  hours  credit  re- 
quired for  the  degree  of  Bachelor  of  Arts.  Under  prescribed  con- 
ditionsthey  are  also  accepted  in  other  Schools. 

Those  wishing  to  take  work  in  Journalism,  but  being  short  on 
entrance  credits  necessary  to  meet  the  regular  University  require- 
ments, may  apply  to  the  Committee  on  Unclassed  Students  for 
permission  to  do  special  work.  If  such  persons  are  of  age,  have 
had  practical  newspaper  experience,  and  satisfy  the  committee  of 
their  fitness  to  enter  the  Journalism  courses  they  may  be  admitted. 

Many  students  are  able  to  make  all  or  a part  of  their  expenses 
while  in  the  University  by  work  in  the  printing  department,  in  the 
mailing  room,  and  by  corresponding  for  metropolitan  papers.  As 
in  general,  much  depends  on  the  ability  and  energy  of  the  individ- 
ual student. 


A newspaper  can  drop  the  same 
thought  into  a thousand  minds  at 
the  same  moment.  A newspaper 
is  an  adviser  who  does  not  re- 
quire to  be  sought,  but  comes  to 
you  briefly  every  day  of  common 
weal,  without  distracting  your 
private  affairs.  Newspapers, 
therefore,  become  more  necessary 
in  proportion  as  men  become  more 
equal  individuals,  and  more  to  be 
feared.  To  suppose  that  they  only 
serve  to  protect  freedoom  would  be  * 

to  diminish  their  importance; 
they  maintain  civilization. — De 
Tocqueville. 


University  of  Kansas 


DESCRIPTION  OF  COURSES 

THE  NEWSPAPER:  MATERIALS  AND  METHODS 
First  Semester,  Three  Hours,  Two  Sections  at  10  and  11:15 

General  survey  of  American  newspaper,  class  periodicals,  de- 
velopment of  purpose  from  instruction,  through  information  and 
entertainment  to  a blending  of  the  three;  relation  of  material  to 
method,  value  of  rhetorical  principles.  News;  news  elements  and 
sources,  the  structure  of  the  news  story,  the  interview  in  news, 
nomenclature,  and  common  faults  of  beginners.  Human  interest 
story,  emphasis  of  form  in  newspaper  writing,  kinship  of  human 
interest  story  and  short  story,  where  journalism  touches  literature. 
Feature  story;  variety  of  material, biographical,  adventure,  liter- 
ary, popularizing  science,  enlivening  statistics,  etc;  freedom  in 
form;  relation  of  Sunday  feature  to  magazine  feature  with  histor- 
ical study  of  the  invasion  of  news  field  by  militant  “muck-raking” 
magazine  and  retaliation  of  Sunday  newspaper;  women’s  and  chil- 
dren’s feature  sections.  Editorial;  varied  appeal,  emotional  and 
intellectual  types,  editorial  features.  Head-writing;  purpose, 
psychology  of  the  head-line,  science  of  head-building,  editorial  as- 
pect. Copy-reading,  theory  and  practice.  Gathering  campus 
news  and  practice  in  handling  the  above  forms. 

THE  NEWSPAPER:  ORGANIZATION 

Second  Semester,  Three  Hours,  Two  Sections  at  10  and  11:15 

Historical  development  of  the  administrative  side  of  the  Amer- 
ican newspaper  and  the  influence  of  modern  business  methods  of 
system  and  efficiency  on  the  publishing  industry  and  editorial  de- 


Department  of  Journalism 


partment.  Scheme  of  organization  from  owner  to  office  boy.  The 
editor-in-chief,  relation  to  owner,  duties  and  qualifications,  powers 
and  responsibilities,  the  passing  of  personal  journalism.  Manag- 
ing editor.  City  editor.  Reporter.  Departmental  editors,  Tel- 
egraph, Exchange,  Sunday,  Sporting,  Society,  Financial.  War, 
Washington,  and  Special  Correspondents.  The  press  associations, 
co-operative  vs.  private,  economic  and  social  aspects,  suit  to  dis- 
solve the  Associated  Press,  foreign  associations.  Country  corres- 
pondents. City  press  bureaus.  News  syndicates.  Cartooning. 
The  mechanical  side,  composing,  press,  and  stereotyping  depart- 
ments. The  advertising  department.  The  circulation  depart- 
ment. Opportunities  in  journalism  for  women.  Some  tendencies 
in  American  journalism.  Continuation  of  practical  work  of  gath- 
ering news  and  copy-reading. 

COMPARATIVE  JOURNALISM 

First  Semester , Two  Hours , at  11:15 

Intensive  study  of  great  newspaper  personalities,  including 
twenty-four  newspapers  representing  all  types  in  American  journal- 
ism. A preliminary  survey  is  made  of  the  elements  that  go  to  make 
up  a newspaper  individuality — its  physical  qualities  and  typogra- 
phy, its  relative  proportions  of  news  of  each  class,  its  use  of  human 
interest  material  and  feature  stories,  its  handling  of  editorial  mat- 
ter, its  display  and  classified  advertising,  its  display  of  the  news  and 
make  up  of  pages,  its  use  of  illustrations,  and  its  style  of  writing 
shown  in  news,  editorial  or  other  matter.  Each  member  of  the 
class  makes  a thorough  study  of  one  paper  and  reports  his  results 
fully  in  the  form  of  statistics.  He  also  presents  his  final  estimate  of 
the  purposes,  the  spirit,  the  dynamic  quality,  and  the  ethical  ideals 
of  his  paper,  and  its  value  to  its  readers,  its  community,  and  the 


University  of  Kansas 


country  at  large.  He  makes  a continuous  comparison  of  his  paper 
with  the  others  being  studied  by  the  class.  Frequent  special  papers 
are  worked  out  by  students  on  such  subjects  as,  “The  first  pages  of 
newspapers,”  “Sunday  sections,”  “Partisanship  in  newspapers,” 
“Earning  ability  of  newspapers,”  etc.  Special  lectures  are  given 
on  the  press  in  foreign  countries.  The  object  of  the  course  is 
partly  cultural  but  primarily  to  broaden  the  student’s  conception 
of  the  newspaper  and  its  function  and  to  help  form  his  ideals  of 
newspaper  making. 

HISTORY  OF  AMERICAN  JOURNALISM 
Second  Semester , Two  Hours , at  11:15 

Introductory  lectures  are  given  covering  such  subjects  as  the 
“Spread  of  information  before  printing,”  and  “The  invention  of  the 
printing  art  and  its  introduction  into  England.”  A rapid  survey 
is  made  of  the  beginnings  and  development  of  newspaper  publish- 
ing in  England,  with  special  attention  to  the  struggle  for  freedom 
of  the  press,  down  to  the  time  of  Perry,  Stuart  and  Walter,  and  the 
birth  of  the  modern  press.  American  journalism  is  considered  in 
its  beginnings  at  Boston  and  later  in  other  colonies.  The  news  and 
editorial  character  of  the  provincial  press.  Influence  of  the  press 
in  the  pre-Revolutionary  period.  The  part  played  by  newspapers 
in  shaping  the  form  of  government  adopted  in  the  United  States. 
Influences  working  against  freedom  of  the  press  in  the  early  periods 
and  the  effect  of  such  memorable  contests  as  that  of  Peter  Zenger. 
The  political  party  press.  The  cheap  press.  The  independent 
newspaper.  Placing  the  emphasis  on  the  news.  The  rise  of  the 
press  in  the  South  and  West.  The  Civil  War  impetus  to  news- 
papers. The  modern  newspaper.  The  growth  of  sensationalism. 
The  lives  and  work  of  great  newspaper  editors  past  and  present. 


Department  of  Journalism 


Changes  in  two  hundred  years  as  regards  the  workers  in  the  news- 
paper field,  the  mechanical  side  of  publishing,  the  financial  support 
of  newspapers,  their  ethical  standards,  their  purposes,  their  rela- 
tions to  government,  church  and  society. 

INTERPRETATION  OF  THE  NEWS 
First  Semester , Two  Hours , at  10:15 

Editorial  writing;  a study  of  current  events  in  politics,  science 
and  discovery,  religion  and  ethics,  literature  and  art,  drama  and 
music.  The  object  of  the  course  is  to  train  students  to  seize  upon 
the  essentials  of  daily  events  and  comment  upon  them  intelli- 
gently and  intelligibly.  Students  will  prepare  weekly  dummy  of 
the  world’s  news  after  the  manner  of  the  Literary  Digest  and  the 
Independent , and  a monthly  resume  after  the  manner  of  Current 
Opinion  and  the  Review  of  Reviews.  A brief  historical  survey  of 
the  methods  of  expressing  editorial  opinion  familiarizes  the  student 
with  the  tendencies  both  to  emphasize  and  to  neglect  this  side  of 
the  newspaper.  Present  efforts  to  popularize  the  editorial  page 
are  considered,  together  with  the  practice  of  injecting  opinion  into 
the  news  columns.  Editorial  matter  appearing  in  the  newspapers 
is  studied  from  the  standpoint  of  purpose,  subject,  style  and  tone. 
The  forms  of  writing — exposition,  argument,  description,  narration, 
persuasion — are  studied  with  reference  to  their  effectiveness  for 
editorial  use  in  gaining  the  understanding  of  the  reader  and  secur- 
ing belief,  sympathy,  and  action.  The  best  practice  as  to  placing 
and  displaying  editorial  matter  is  considered  and  the  approved 
styles  of  make-up  of  the  editorial  page  are  studied,  with  the  purpose 
of  developing  the  student’s  appreciation  of  editorial  effectiveness. 


University  of  Kansas 


INTERPRETATION  OF  THE  NEWS 
Second  Semester , Two  hours,  at  10:15 

Continuation  of  above,  with  emphasis  on  the  practical  work 
of  writing  editorial  matter  for  publication.  Students  are  assisted 
in  selecting  subjects  of  genuine  interest  and  writing  comment 
thereon  with  a view  to  producing  a definite  effect.  They  are  re- 
quired to  use  with  discrimination  and  judgment  such  controversial 
weapons  as  sarcasm,  irony,  ridicule,  satire,  and  innuendo,  and  to  find 
occasion  to  exemplify  in  their  writing  the  various  dynamic  forms 
between  simple  refutation  and  exhortation  or  emotional  appeal . A 
critical  study  is  made  of  the  editorial  paragraph  in  its  various  types 
and  the  members  of  the  class  are  given  daily  practice  in  applying 
the  principles  of  successful  paragraphing.  Auxiliary  editorial 
matter  such  as  newspaper  verse  and  cartooning  receive  special 
attention.  Current  cartoons  are  classified  according  to  their  pur- 
pose and  style  and  suggestions  for  cartoons  on  daily  events  are 
discussed.  The  central  idea  of  the  course  is  to  develop  the  stu- 
dent’s ability  to  use  to  the  best  advantage  all  the  dynamic  possi- 
bilities of  a newspaper. 


ADVERTISING 

First  Semester , Three  Hours,  at  11:15 

A study  of  the  principles  of  effective  newspaper,  magazine,  bill- 
board, street  car,  and  novelty  advertising.  Advertising  regarded 
as  a science  based  on  psychology.  The  creative  power  of  publicity. 
Good  and  bad  advertising  copy.  Pictorial  advertising.  Mail 
order  and  follow-up  systems.  “Keying”  advertisements  or  the 
mathematics  of  returns.  A study  of  the  historical  development 
of  advertising  in  business  is  the  subject  matter  of  a portion  of  the 


Department  of  Journalism 


course.  The  relation  of  advertising  to  marketing  or  distributing 
goods.  Advertising  and  the  price  of  commodities.  Advertising 
as  a social  influence.  The  effectiveness  of  advertising  as  it  is 
dependent  upon  an  understanding  of  human  emotions,  instincts, 
and  will.  The  use  of  suggestion.  The  means  of  habit  formation. 
The  elements  in  an  advertising  problem — consumer,  commodity, 
competition,  timeliness,  mediums.  The  container.  Trade  marks. 
Coupons.  Advertising  contracts.  Legislation  affecting  adver- 
tising. Publisher’s  responsibility  for  advertisements  and  other 
ethical  and  business  questions. 

ADVERTISING 

Second  Semester,  Three  Hours , at  11:15 

Application  of  theory  to  practice  by  the  preparation  of  adver- 
tising copy  and  the  planning  of  advertising  campaigns.  Students 
will  investigate  varied  problems  of  local  merchants  and  suggest 
methods  of  salesmanship  through  publicity.  Practice  will  be 
afforded  in  selling  advertising  space  in  University  and  other  pub- 
lications. In  order  that  the  student  may  be  thoroughly  equipped 
for  practical  work,  a careful  study  is  made  of  the  physical  materials 
in  advertising — styles  of  type,  the  point  system,  borders,  engravings 
papers  and  inks.  The  principles  of  correct  typographical  display 
are  considered  both  from  the  standpoint  of  the  typographical 
artist  and  the  message  to  be  delivered.  The  principles  of  compo- 
sition and  style  in  writing;  the  preparation  of  the  layout;  copy  for 
illustrations,  are  other  subjects  of  study  in  the  course. 


University  of  Kansas 


NEWSPAPER  ADMINISTRATION 
First  Semester , Two  Hours , at  9 

A course  for  the  student  who  expects  to  own  a newspaper  or  to 
work  in  the  business  departments.  The  business  side  of  newspa- 
per publishing.  How  to  judge  a newspaper  field  and  arrive  at 
the  value  of  a newspaper  property . The  equipment  of  a newspaper 
plant,  with  reference  to  cost  and  efficiency  and  the  probable  de- 
mands of  the  business.  The  expense  of  publishing  a paper  and  its 
sources  of  income.  The  newspaper  circulation,  how  obtained,  and 
how  circulation  records  should  be  kept.  How  to  collect  subscrip- 
tion accounts.  The  value  of  circulation  schemes  and  their  disad- 
vantages— prize  contests,  premiums,  bargain  days,  etc.  The  ad- 
vertising in  a newspaper.  Its  character  as  news  matter.  The 
flat  rate.  The  scientific  rate  based  on  elements  of  regularity,  size, 
duration  and  composition.  The  selling  of  advertising  space.  The 
keeping  of  advertising  records  and  accounts.  Foreign  advertising. 
Competitive  mail-order  advertising.  How  an  advertising  medium 
should  advertise  itself.  Practice  is  afforded  students  in  handling 
subscription  campaigns  for  University  publications,  writing  publici- 
ty material  and  follow-up  letters,  and  assisting  in  mail  collections, 
also  in  keeping  advertising  records  and  general  business  records 
according  to  model  forms  furnished  by  the  department. 

NEWSPAPER  ADMINISTRATION 
Second  Semester,  Two  Hours , at  9 

A continuation  of  above  with  special  emphasis  on  the  sci- 
ence of  cost  finding  and  efficiency.  The  equipment  and  operation 
of  a job  printing  plant.  The  necessity  of  keeping  the  printing 
business  separate  from  the  newspaper.  The  departments  , of  a 

I — 


Department  of  Journalism 


printing  plant.  The  sources  of  expense.  How  the  hour-cost  in 
the  different  departments  is  ascertained.  The  method  of  deter- 
mining the  cost  of  a job.  The  individual  job  record.  Stock  in- 
ventory and  record.  Paper  stock  used  in  printing,  involving  the 
study  of  the  methods  of  paper  making.  The  fixing  of  prices  on 
the  printed  job.  The  problems  of  competition.  Students  will 
have  practice  in  keeping  the  daily  records  in  the  printing  plant  of 
the  department  operated  by  a scientific  cost  system.  Special  at- 
tention will  be  given  to  the  cost  of  the  daily  and  monthly  publica- 
tions issued  from  the  department  press  in  order  that  students  may 
become  thoroughly  equipped  to  undertake  the  publication  of  a 
newspaper  as  well  as  to  direct  a modern  printing  plant  operated 
under  the  cost  system. 

THE  SHORT  STORY 
First  Semester , Three  Hours , at  8 

A study  of  short  prose  fiction  in  relation  to  Sunday  feature  and 
magazine  making,  with  especial  emphasis  on  the  importance  of 
form  or  manner  in  all  phases  of  newspaper  work.  A historical  sur- 
vey of  the  short-story  form,  from  the  crude  attempts  at  narrative 
of  the  early  Hebrew,  Egyptian  and  Arabian  tales,  through  the 
Gesta  Romanorum,  Apulieus,  Boccaccio,  Aesop  and  Le  Fontaine, 
Chaucer,  the  Grimm  brothers  and  Anderson,  Hoffman,  Zschokke, 
Merimee,  Gautier,  Daudet,  Balzac,  Voltaire,  Scott,  Addison,  Ir- 
ving, Poe,  Hawthorne,  Turgeniff,  Stevenson,  etc.,  to  De  Maupas- 
sant, Conan  Doyle,  “O.  Henry”  and  Kipling.  Comparison  of  short- 
story  form  and  novelette,  tale,  sketch,  biography,  scenario  and  epi- 
sode. Kinds  of  short  stories.  The  structure  of  the  short  story, 
theme  and  detective;  plot,  plot  development,  setting,  characters 
and  characterization,  title  and  special  characteristics. 


University  of  Kansas 


THE  SHORT  STORY 
Second  Semester , Three  Hours , at  8 

A critical  study  of  400  representative  short  stories,  with  prac- 
tical work  in  gathering  campus  materials,  constructing  and  sketch- 
ing plots,  delineating  and  developing  characters.  Ten  short  stories 
analyzed  by  the  laboratory  method.  Lectures  on  qualifications 
and  preparation  for  authorship,  finding  a market  for  magazine 
material,  preparing  manuscripts,  the  “journalesque”  quality  of 
the  short  story,  tendencies  toward  impressionism,  allegory  and 
mysticism.  A comparison  of  the  short  story  and  the  drama  will 
afford  opportunity  for  the  student  to  get  training  in  literary  and 
dramatic  criticism. 

EDITORIAL  PROBLEMS  AND  POLICIES 
First  Semester , Three  Hours , by  Appointment 

A study  of  the  ethical  qualities  that  make  for  an  ideal  newspa- 
per, with  an  exhaustive  analysis  of  the  common  faults  that  cause 
newspapers  to  lose  the  respect  of  their  readers.  The  status  of  the 
newspaper : its  relation  to  the  public  and  to  its  owner.  The  news- 
paper as  a personality  with  or  without  character.  The  handling  of 
crime  from  the  standpoint  of  its  deterrent  and  suggestive  possibil- 
ities. Why  a newspaper  cannot  tell  the  truth,  together  with  some 
suggestions  as  to  how  the  truth  may  be  approximated.  The  sup- 
pression of  news.  The  psychology  of  “yellow”  journalism.  Dis- 
cussion of  the  everyday  problems  of  corrections,  communications, 
complimentary  tickets,  etc.  Relation  of  advertising  columns  to 
editorial  influence,  with  a discussion  of  the  ethical  effect  of  circu- 
lation premiums,  etc. 


Department  of  Journalism 


EDITORIAL  PROBLEMS  AND  POLICIES 
Second  Semester , Three  Hours  by  Appointment 

The  newspaper  as  a quasi-public  utility,  with  a survey  of  the 
proposed  national  and  state  legislation  looking  to  its  control.  The 
question  of  an  endowed  national  newspaper,  with  a study  of  the 
problems  arising  in  a municipal  press.  A comparison  of  libel  laws 
in  various  states  and  England  with  emphasis  on  the  question  of 
libel  and  privileged  communications  in  Kansas.  Preparation  of  a 
code  of  ethics  for  the  press  after  the  manner  of  medicine  and  law. 
Some  social  aspects  of  American  journalism. 

EDITORIAL  PRACTICE 

First  Semester , Two  Hours , by  Appointment 

Practical  work  in  collecting,  preparing  and  editing  matter  for 
dailies,  weeklies,  and  class  periodicals.  Students  as  managing 
editors  will  plan  campaigns  for  social  and  civic  betterment,  with 
an  eye  to  the  co-operation  of  the  various  departments  of  a news- 
paper, such  as  news,  telegraph,  exchange,  editorial  page,  and  spe- 
cial features.  Daily  practice  in  rapid  copy-reading  and  head- 
writing.  A study  of  proportion  and  display,  with  work  in  plan- 
ning assignments  for  reporters,  follow-up  stories  of  latent  interest 
and  other  problems  of  an  editorial  executive. 

EDITORIAL  PRACTICE 
Second  Semester , Two  Hours  by  Appointment 

A continuation  of  the  first  semester's  work. 


University  of  Kansas 


TENDENCIES  IN  AMERICAN  JOURNALISM 
First  Semester , One  Hour , at  1±:30  Wednesday 

This  course  is  designed  for  those  who  do  not  intend  to  follow 
journalism,  but  who  wish  an  appreciation  of  the  modern  newspaper 
as  a social  influence — the  psychology  of  its  power,  its  aspect  as  a 
public  utility,  the  various  plans  for  its  control.  A survey  of  the 
development  of  the  American  press ; present  day  problems,  such  as 
the  handling  of  crime,  the  proposed  plan  for  an  endowed  press ; 
and  a discussion  of  various  suggested  state  and  national  remedies. 

This  course  is  not  open  to  students  who  have  had  Editorial  Prob- 
lems and  Policies. 

MECHANICS  OF  PRINTING 
Both  Semesters , Three  Hours , by  Appointment 

Two  lectures  and  eight  hours  laboratory  weekly.  Students  are 
instructed  in  value  of  type  faces  by  actual  work  in  composing  room; 
taught  to  set  type,  make  up  and  lock  up  forms,  estimate  costs; 
judge  quantities  and  qualities  of  paper,  inks;  read  proof,  etc.  This 
class  will  work  on  the  mechanical  end  of  the  University  publica- 
tions. The  courses  in  printing  are  designed,  first,  to  give  the  stu- 
dent a better  knowledge  of  the  mechanical  department  of  a news- 
paper, that  he  may  be  better  fitted  for  editorial  supervision;  second, 
to  equip  those  students  who  plan  to  own  country  papers ; third,  to 
re-inforce  rhetorical  principles  of  mass,  proportion,  accuracy,  em- 
phasis, contrast,  harmony,  unity  and  variety,  by  practical  work 

with  type  faces.  Give  me  but  the  liberty  of  the 

press,  and  I will  give  to  the  min- 
ister a venal  House  of  Peers — I 
will  give  him  a corrupt  and  servile 
House  of  Commons — I will  give 
him  the  full  sway  of  the  patron 
age  of  office — I will  give  him  the 
whole  house  of  ministerial  influ- 
ence— I will  give  him  all  the  power 
that  place  can  confer  upon  him  to 
Purchase  up  submission  and  over- 
awe resistance — and  yet,  armed 
with  the  liberty  of  the  press,  I will 
go  forth  to  meet  him  undismayed 
— I will  attack  the  mighty  fabric 
he  has  reared  with  that  mightier 
engine — I will  shake  down  from 
its  height  corruption,  and  bury  it 
amidst  the  ruins  of  the  abuses  it 
was  meant  to  shelter, — Sheridan. 


Department  of  Journalism 


THE  ART  OF  PRINTING 

Second  Semester , Two  Hours , by  Appointment 

Two  lectures  and  five  hours  laboratory  weekly,  a study  of  ty- 
pography as  a graphic  art  with  lectures  on  history  of  printing  and 
development  of  various  type  families,  practical  work  in  designing 
advertisements,  title  pages,  etc;  and  study  of  color  schemes. 

STATE  SERVICE  WORK 

The  University  of  Kansas  utilizes  the  by-product  of  its  teach- 
ing apparatus  whenever  possible.  Its  bacteriological  and  chem- 
ical laboratories,  its  shops  and  libraries,  its  medical  laboratories 
and  research  fellowships  are  used  to  assist  various  industries  and 
professions  of  the  state.  Following  out  this  policy  the  Depart- 
ment of  Journalism  places  its  equipment  and  resources  at  the 
service  of  Kansas  editors  and  publishers. 

A clearing  house  is  maintained  where  buyers  and  sellers  of 
newspaper  properties  may  be  brought  together. 

The  Department  assists  printers  in  estimating  technical  jobs, 
and  acts  as  arbitrator  in  disputes  involving  legal  work. 

It  furnishes  cost  system  blanks,  assists  in  installing  system 
and  efficiency  methods  by  correspondence,  and  hopes  to  be  able 
to  place  a man  in  the  field  to  help  with  this  work  at  first  hand. 

It  uses  its  monotype  at  odd  hours  to  cast  up  job  type  which 
it  exchanges  for  the  Kansas  editor’s  worn  out  material. 

It  maintains  a bureau  of  information  from  which  editors  and 
others  may  obtain  concise  reports  on  any  phase  of  University 
work. 


The  journalist’s  opportunity  is  beyond  es- 
timate. To  him  are  given  the  keys  of 
every  study,  the  entry  to  every  family,  the 
ear  of  every  citizen  when  at  ease  and  in 
his  most  receptive  moods — powers  of  ap 
proach  and  of  persuasion  beyond  those  of 
the  Protestant  pastor  or  the  Catholic  con- 
fessor. He  is  by  no  means  a prophet,  but, 
reverently  be  it  said,  he  is  a voice  in  the 
wilderness  preparing  the  way.  He  is  by 
no  means  a priest,  but  his  words  carry 
wider  and  further  than  the  priest’s,  and  he 
preaches  the  gospel  of  humanity.  He  is 
not  a king,  but  he  nurtures  and  trains  the 
king,  and  the  land  is  ruled  by  the  public 
opinion  he  evokes  and  shapes.  If  you 
value  this  good  land  the  Lord-  has  given  us, 
look  well  to  the  nurture  and  training  of 
your  king, — Hon.  Whitelaw  Reid. 


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Departmento^Journalism  Press 


UNIVERSITY 5 OF  Z KANSAS 
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